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[Ni] sake is established. The day ..steadily... local liquor store
This sake came to queue up, and exports from not local [san] but Japan began to stand out furthermore. What in the interior rises and the exposure level in a local liquor store of condition has risen to 5 and six liquors ..following.. forward of the shop in the front when it ..following.. goes by there was ..former.. going by three kinds of two.
There is a dish from which various countries are refined in a point very sensitive for food ..New York in the United States moreover... Sake is recorded under the wine list. Moreover, it cools, [dedashi] and the brand are written neatly now, and the feature of the taste is written though the hot sake is the main in the description only of SAKE when it is 5 or 6 years ago in the one of local [san].

It is changing into recognition that it is elegant sake around refined sake though it was recognition that it is sake that does changeable how that the hot sake is natural, and strange to drink in old times as for sake. Even if a local person also says that it is sake, it begins to be able to distinguish from Japan with local [san]. It is described clearly also in the shop of the Japanese food reason though there is neither "Champion sumo wrestler" nor "Laurel crown" in the menu up to the home about from California and local sake as the one from Japan.
?European circumstances

In Europe, various handicaps are compared with Asia. First of all, it is far from the distance. Ginjo sake spoils because it exceeds the equator. Days hang but yet though there are as many as 26 refrigeration containers. It might be said the home of wine, and moreover, the price of wine is low, and it is difficult to cut it into the wine market quite. Because there is a long history, too the home country culture is proud, and a conservative side is strong. Britain receives the culture on the outside and is especially ..that.. foundation and has already thought.

Britain is a Japanese food boom as well as the United States. Each country cooks as much as New York when actually going and the level is also high though it is said the country where food is poor. When the boom will extend around the sushi in the future, a promising market can be likely to be done centering on London though the ratio of Japanese food is few.
Spain and the market are in Germany when entering the Netherlands for instance and there is a chance of spread because the market is connected with Europe by EU. However, it is Chinese sake, plum wine, and seeing actually sake from South Korea though it knows the word sake when the supermarket etc. are visited though it has gone to Austria the other day. Not established is a current state in the sake from Japan though there is a Japanese food shop.
Haruo seminar of development in JETRO (Japan External Trade Organization) sake overseas market lecture [**] 11 Matsuzaki November 22, 2002 27

It introduces the example of the enterprise that exports sake recently.
After winning the first gold medal in sake in overseas liquors contest in 1977, sake manufacturer man mountain Ltd. (henceforth man mountain) in Asahikawa is obtaining the winning crown continuousness 24 times. "Export pure rice" is exported to 13 countries (United States, France, Netherlands, Singapore, Thailand, Indonesia, Vietnam, Malaysia, Philippines, South Korea, China (Hong Kong and Shanghai), and Australia and New Zealand) now and the sake of nine start brands is exported.

In the chance that the man mountain will pay attention to foreign countries, it is a great factor to have deepened confidence by the gold medal winning by the world liquors contest (Monde Selection) exhibited for the first time. The destination for export of this company has increased with happening of "Japanese food boom", and rise gradually in foreign countries the health trend an increase of Japanese [kuten] though there are not a lot of numbers of Japanese as now [kuten], and either it did not spread at first ..the start of export.. (In the first half of the 1980's) at a dash, too.
The man mountain transported high-quality junmai-shu with the refrigerated container, and knew the chilled storage about the stock in foreign countries at that time so that the quality was not deteriorated for "The sake far sold was abundant with the state of the quality that the making person thought about" (president and Yamazaki) though dared to become improving somewhat the price class.
The major sake manufacturer in Japan is manufacturing the sake of Californian rice in the United States west coast, and it is sold by the price of about 1/4 of the man mountain in a local supermarket now.
Neither the president nor Yamazaki heed it , saying that "It is in a major way that mass-produces in the point where the labor cost and the the cost of materials are cheap". Of course, being sell it in the future by the price requested easily now is a target.
The circulation system of Japan cannot often be treated from the manufacturer for foreign countries even with general allowance [noten] through the wholesale trader if there is no license of alcohol because it stocks with allowance [noten] directly from the wholesale trader as well as the retail store at retailer and the end though is usual allowance [noten].

Especially, there are a lot of alcoholic restrictions and Liquor Tax Law and are a lot of problems of the difference etc. for the United States because of state, too. This company sells everything in foreign countries by way of the wholesale trader, and has not been coming to export directly. It is because the risk is large if it doesn't limit to the United States, only an alcoholic frequency might be a little different, liquor tax double in Europe, and the situation of the exporting country has not been well informed. It thinks the business operation is honestly done to continue the taking the place and long-lived business by "The circulation relation (trader) beats Ishibashi" search and the span that it is temporary and selling it in boom is longer. A present export ratio is about 5% a year of the amount of the brewing, and about 65,000(one =1.8 liters) is exported from Tokyo.